Blue Ocean Strategy, Expanded Edition

W. Chan Kim

⚡️ What is The 4-Hour Workweek about?

and Renée Mauborgne

Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne, which provides a framework for businesses to move away from the competition-driven "red ocean" and create uncontested market space, or "blue oceans", to generate new demand and growth. The book offers a systematic approach to making the competition irrelevant and outlines principles and tools for creating and capturing blue oceans. It emphasizes moving away from the brutal competitive landscape and offers a strategic roadmap for businesses to create and capture new demand. The Expanded Edition includes new research and updated case studies that show how to put the blue ocean strategy into action.

📖 Who should read The 4-Hour Workweek?

and Renée Mauborgne

1. Business leaders
2. Entrepreneurs
3. Strategists
4. Marketers
5. Consultants
6. Students of business and economics
7. Non-profit executives
8. Senior executives
9. Business development professionals
10. Business coaches

💡 What will you learn in The 4-Hour Workweek?

1. We will learn how to create uncontested market space and make the competition irrelevant.

This concept is about creating a new market space where there is no competition, allowing businesses to stand out in their respective industry and gain a competitive advantage. It involves finding new ways to differentiate the company and its products or services from those of its competitors. This can be done by creating products or services that offer innovative features, pricing them in a unique way, or targeting a different customer segment. The main objective of this strategy is to offer customers something different from what the competition is offering and to make them more attractive to potential customers.

2. We will learn how to create and capture new demand.

Creating and capturing new demand involves developing innovative strategies and initiatives that can generate demand for a product or service that has not previously existed. This can involve creating new markets for a product or service, or targeting potential customers who have not previously been reached by traditional marketing methods. Capturing new demand involves implementing effective strategies to ensure that the new demand is converted into sales and customers.

3. We will learn how to break the value-cost trade-off.

The value-cost trade-off is a concept that suggests that there is a correlation between the value of a product or service and the cost of producing and delivering it. Breaking the value-cost trade-off is a strategy to increase the value of a product or service without necessarily increasing the cost of production or delivery. This can be achieved by finding new ways to create value that are not associated with the traditional costs of production.